Alt-Pop artist Mothica announces new label imprint of Rise Records and BMG called Heavy Heart Records. The announcement of her new imprint came with a new version of her song “Heavy Heart.” Watch the official music video below.
After I gained a following over quarantine through Tiktok, I had a lot of record labels hit me up. My dream record labels, too! I’ve been an independent artist for six years, doing everything from booking my own shows, emailing press outlets, editing videos, designing and shipping my merch, and setting up every session or interview. So naturally I felt very hesitant to let anyone in and wasn’t sure if I’d do well following someone else’s schedule and vision. I ended up releasing my first album Blue Hour on my own, and managed to land No. 1 on the Pop iTunes chart the day of its release! Just by asking my fans to help support. I realized how much ownership and autonomy mean to me, and that I’d rather build something that felt truly mine.