One Direction have officially launched Make-up By One Direction. The collection, inspired by and designed for their fans, feature vivid shades and premium formulas, all presented in uniquely collectible, limited-edition packaging, and inspired by the band’s chart topping albums, “Midnight Memories,” “Take Me Home” and “Up All Night.” Products feature formulas that should resonate with fans, including LiquiLights Glow Gloss, a UV-reactive gloss that sparkles during the day and glows under black (UV) light after dark.
The line is available at Macy’s and will be available in other premium retail venues in the U.S. and around the world shortly thereafter.