SWIMM teamed up with Lauren Ruth Ward for their new single “You Never Fake It.”
The story of “You Never Fake It” was actually birthed out of one rainy night in Manhattan I had a few years ago but when I hear this song it brings me back to the first couple weeks of quarantine. It was actually very stormy during that time so the air outside was ripe with panic and urban drainage, while inside my warehouse… mostly panic, ganja and sweatpants. Turns out productivity can really blossom when you’re not sneaking into the ballroom bathrooms of East LA snorting Cayenne pepper with strangers for a head rush. This new allotment of focus time let me dive into the production of this one…
