UK solo artist Will Joseph Cook premieres the official music video for “4AM,” his first release of 2022. The single follows the release of his sophomore album Something to Feel Good About.
“Conceptually 4AM is this really overly poetic voicemail for someone you love. A rush of emotions you want to share but there’s no one up to hear them. I had initially written the verse as an acapella and then at home one night I built up the big instrumental chorus. It wasn’t until I was actually recording some new music in Mexico that the track fully came to life. I was literally wide awake at 4am sending voice notes and those feelings gave me the rest of the song. I recorded so many sounds of the city from my apartment window that night – they’re all buried under the instruments.”
Will Joseph Cook shot the music video in Malaga alongside frequent collaborator, director Bertie Gilbert.
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